Converse
Activated the brand and brought seasonal campaigns to life by creating striking and memorable displays for retail windows and product merchandising in stores while working for the Converse Global Direct to Consumer Retail Experience Team.
Chuck
Skull Wall
Created a concept for a brand activation space in the flagship SantaMonica store. Made of just white and black Chuck Taylor Sneakers, this part-sculpture/part-mural became a social sensation and destination, as one of the most heavily photographed elements.
The concept was subsequently brought to other stores around the word. There’s even an unaffiliated knock-off in a karaoke bar in China.
